Automation/Publishing Tools: Zapier vs. Buffer
In this walkthrough, we will be using Zapier to automate publishing directly to your social media accounts.
This automating tool is more suitable for people who want to have everything published automatically to every social network, immediately after they publish it on their blog.
An optional helpful tool would be Buffer.
The Buffer option is a little bit more advanced. In this case, you would write your post and once it’s done, it gets added to a queue in Buffer. This allows you to schedule posts and publish them on your social media profiles on your posting schedule.
For this blog post, we’ll go with Zapier for social media marketing automation (but you can get the Buffer walkthrough through the form above.)
Social Media Automation Using Zapier
If you don’t have a Zapier account, make sure you sign up for one here. Then, follow these steps:
- Log into your Zapier account and click “Make a …