Since social media allows users to not only connect with each other but also easily share posts with each other, it’s not surprise that social media has been described as “word-of-mouth on steroids”.
And word-of-mouth marketing is the most effective form of marketing because it’s free and people tend to trust content shared by people they know more than advertising content.
This is why so many brands desperately want to put together a viral marketing strategy.
A viral campaign on social media is simply posts that have been shared many, many times from one social media user to another.
And, the results of a viral campaign can be extraordinary in terms of increasing brand awareness, leads and sales.
Although post engagement in terms of comments and likes is still very powerful, nothing on social media is as powerful as shares because it means that your post is potentially seen by …