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In today’s rapidly changing workspace, it’s important to consider elements outside of your comfort zone to get results. In this blog post, we’ll look at three things to consider to stand out and compete in today’s market including the rise of video, social selling and sales enablement.
1. Video is King
In a world of email, and increasing digital noise, video can cut through the clutter to get your message heard. As we’ve ventured further into digital sales, video takes a step back and humanizes sales again. Because many of us are uncomfortable doing video, it’s a great opportunity to differentiate yourself.
Video is a powerful tool and gives you tremendous opportunities on platforms like YouTube, Facebook, and others. Video can be a powerful element for driving sales. According to Rick Lambert, host of the SMARKETING Show, “video is one of the most underutilized, free ways to do a one-to-one …