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Social Media Marketing

The Public House launch a new campaign for Independent News & Media [Video]

The independent creative agency launched a creative campaign for Independent News &Media to support their weekend papers – Irish Independent on Saturday and SundayIndependent. Launching this week, the campaign consists of a national TV advert, Out ofHome, Digital Out of Home, Press and Digital.

The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style ofwriting helps readers feel closer to Irish life, Irish readers, writers, opinions and stories –something we’ve valued even more over the past year. It positions the Independent at the weekend as a way to aid a sense of escape through the discovery of the things that make life its most interesting.

The campaign is illustration and animation based and features a main character exiting the week and escaping to the weekend, through the weekend offering from the Independent, then closes off with her back in her kitchen reading the papers with …

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Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

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Social Media Marketing

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