In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is a community design strategist, a community enablement architect, and the Creator of Return on Emotion™.
What would your business look like if every customer was your biggest fan? Community-driven companies grow revenue 30% faster than product-led companies. Liz Lathan joins me in this episode as shares her proven framework for creating a thriving community that converts.
Questions I ask Liz Lathan:
[1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition?
[6:53] What are a couple of examples of companies doing this really well?
[8:44] What’s a more relatable example or way somebody who is seen as much more of a conservative business can approach this?
[13:56] How do you get somebody oriented to what their strategy ought to be when it comes to building a community?
[15:20] What elements ignite a community when you’re trying to get started?
[16:06] What are some ways that you’re seeing people take that literal idea of “show” and broaden it?
[17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right?
[20:02] Could you talk a little bit more about this idea of being a sounding board and how that differs from an advisory board or an actual board?
[21:22] Where people can find out more about your work or connect with you?
More About Liz Lathan:
The Community Factory – https://www.thecommunityfactory.com/
Connect with Liz on LinkedIn – https://www.linkedin.com/in/lizlathan/
More About Strategy First:
Find out how we can help you grow – https://ducttapemarketing.com/grow-your-business/
This episode is brought to you by the Hubspot Podcast Network – https://www.hubspot.com/podcastnetwork
Read the full blog post – https://ducttapemarketing.com/the-proven-framework-for-building-a-thriving-community/