The Pitch: Advertising and marketing news for 11.21.23 [Video]

Arts & Letters launched a new brand platform and integrated marketing campaign for online home furnishings retailer Bed Bath & Beyond. The “Beyond” platform includes a new website, and the campaign, called “An Icon Returns,” includes a 60-second TV spot and print, digital and out-of-home ads. The campaign launched Nov. 1 and targeted New York City with billboards in Times Square, city bus wraps, taxi toppers and media at Penn Station.

Ghost Tequila – “Fleeting Heat” (:30) from Alice Blue on Vimeo.

Alice Blue worked with Charleston, South Carolina-based agency Levelwing on a Halloween-themed spot for Ghost Tequila.

Brand Federation enlisted Work Labs for a brand relaunch for Worthen, a locally based furniture maker. Work included a wordmark logo and …