There is a lot to like about Twitter with its simplicity and efficiency and part of its attraction is that it doesn’t over complicate things (it leaves that to the third party applications).
Twitter is a very efficient way way of communicating and it is instant and compact at 140 characters. You can communicate publicly with @ mentions and you can do it privately with a DM message (Direct Messages).
It is great for making initial contact and then arranging a meeting or for exchanging emails. It provides real time news and search that meets the ever growing demand for instant information rather than old cached data from Google’s archives in its data centers.
Why Google Loves Twitter
Google realized this growing importance of real time versus archived data last year and struck an agreement with Twitter to take a direct connection to its fire hose of tweets via it’s API (Application Interface) and …