Videos are valuable tools nowadays for a company’s marketing. Thus, in this Expert Insight Interview, Guy Bauer discusses mistakes that B2B marketers make when creating their videos. Guy Bauer is a Founder and Creative Director of Umault, a B2B video marketing agency.
The interview discusses:
- Common mistakes
- Scripting element
- Creating a story
People usually rush into making a video and end up with a video that lacks strategy or creativity. Also, so many brands make fancy and expensive videos but still miss the message they are trying to get to their target audience. Since making videos is now easier than before, the rush to get them out as fast as possible trumps the strategic part. But with the rush also come low production value and low-quality content. Thus, brands have to overcome the “go fever” phenomenon, in which they overlook all potential barriers because of the huge rush to launch.
People remember the end results …