Digital Marketing

The Metaverse is Coming – Biznology [Video]

The metaverse has been getting a lot of media attention recently, mainly because Mark Zuckerberg announced that Facebook plans to shift from being a social media company to a metaverse company.

So what is the metaverse?

There is no standard, widely accepted definition. The Wall Street Journal, in its article “Facebook, Roblox See the ‘Metaverse’ as Key to the Internet’s Next Phase,” describes it as:

“The metaverse concept, rooted in science-fiction novels such as “Snow Crash” and “Ready Player One,” encompasses an extensive online world transcending individual tech platforms, where people exist in immersive, shared virtual spaces. Through avatars, people would be able to try on items available in stores or attend concerts with friends, just as they would offline.”

Facebook’s first metaverse effort is a virtual conference room service called Horizon Workrooms. The application allows users to meet in virtual reality conference rooms and collaborate on shared whiteboards or documents while still sitting at their own physical desks.

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