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Social Media Marketing

The Marketing Society @50: The 1980s with John Fanning & Roger Jupp [Video]

Continuing our weekly series of interviews with the people who have helped shape the Irish marketing landscape over the last 50 years, as part of the Marketing Society’s 50th anniversary, this week we focus on the 1980s and two well-known marketers, John Fanning and Roger Jupp.

John Fanning

John Fanning was the Managing Director of McConnell’s Advertising 1980–1999, and Chairman 2000-2005. John now lectures in Branding and Marketing Communications at the Smurfit Business School and published ‘The Importance of Being Branded: An Irish Perspective’ (Liffey Press) in 2006. In addition, he writes regular articles on branding and marketing communications in Irish Marketing Review, Marketing Magazine and the Irish Times and is the Chairman of Bord Bia’s Brand Forum.

Roger Jupp

Roger Jupp spent most of his career as Managing Director of Lansdowne Market Research, which is now Kantar Ireland. He specialised in opinion polling, customer satisfaction and financial research but also worked on significant …

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Social Media Marketing

Unique Ways To Increase Social Media Engagement | KWSM: a digital marketing agency [Video]

https://KWSMdigital.comIn this video, Junior Digital Marketing Specialist Julia Hanssen discusses how to increase social media engagements for business accounts! Read more about this topic in our blog: https://bit.ly/2QjcdnrIf you have questions you'd like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook: http://www.facebook.com/KWSMTeamTwitter: http://www.twitter.com/KWSMTeamLinkedIn: http://www.linkedin.com/company/KWSMTeamYouTube: http://www.YouTube.com/KWSMTeam

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Social Media Marketing

The independent creative agency launched a creative campaign for Independent News &Media to support their weekend papers – Irish Independent on Saturday and SundayIndependent. Launching this week, the campaign consists of a national TV advert, Out ofHome, Digital Out of Home, Press and Digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style ofwriting […]

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Social Media Marketing

Cryptocurrency giant Coinbase Globals stock-market debut on Wednesday is expected to be a blockbuster, though doubts persist about a lofty valuation for the digital currency exchange.