Social Media Marketing

The Marketing Book Podcast: “The Expansion Sale” by Tim Riesterer [Video]

tim riesterer expansion sale combo

About the Author

Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions, has dedicated his career to improving the conversations companies have with prospects and customers.

He's previously co-written three books on the subject…

…all based on actual decision-making science research.

Tim is a highly sought-after researcher, author, speaker, and consultant in the area of creating and delivering winning customer conversations.

And, interesting fact: he has performed vocal quartets and community musical theater!

About the Book

Proven customer engagement approaches for winning in the most important moments driving profitability and growth―customer retention and expansion

Industry analysts report that up to 70-80% of business growth comes from existing customers.

So why are you still investing …

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Social Media Marketing

Leveraging Multi-Platform Media in Real Estate Syndication [Video]

Social media has played a critical role in the world of business and has fundamentally transformed the ways we interact with others, especially in commercial real estate. The best social media strategies will take place across multiple platforms. By adjusting your tone, your messaging, and the type of content you are sharing with your prospects, you can effectively use each of the big four social media platforms to help attract new partners and new investors and reinforce your brand.

Social Media Marketing

in this video, Gary joins a zoom call with a bunch of his followers as part of his experimentation with functional content. Functional content is the concept of using social media to spark some other movement elsewhere. Gary sent out a tweet to join a zoom call which leads to this video you are watching now. He covers a wide range of Q&A focused mainly on building a brand/social media presence and people looking for advice on how to grow their accounts. Topics include being too niche, growing a podcast, people stealing content, dreaming big, and more. If you like this video, consider subscribing to the channel for more videos like this every week enjoy!