The Marketing Book Podcast: “The Expansion Sale” by Tim Riesterer [Video]

About the Author

Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions, has dedicated his career to improving the conversations companies have with prospects and customers.

He's previously co-written three books on the subject…

• Customer Message Management: Increasing Marketing’s Impact on Selling 

• Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

• The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

…all based on actual decision-making science research.

Tim is a highly sought-after researcher, author, speaker, and consultant in the area of creating and delivering winning customer conversations.

And, interesting fact: he has performed vocal quartets and community musical theater!

About the Book

Proven customer engagement approaches for winning in the most important moments driving profitability and growth―customer retention and expansion

Industry analysts report that up to 70-80% of business growth comes from existing customers.

So why are you still investing …