The Marketing Book Podcast: “The Expansion Sale” by Tim Riesterer [Video]

While it's clear that YouTube is important for marketing purposes, the question then becomes "What should we put up there?" The answer is animation.

Social media has played a critical role in the world of business and has fundamentally transformed the ways we interact with others, especially in commercial real estate. The best social media strategies will take place across multiple platforms. By adjusting your tone, your messaging, and the type of content you are sharing with your prospects, you can effectively use each of the big four social media platforms to help attract new partners and new investors and reinforce your brand.

in this video, Gary joins a zoom call with a bunch of his followers as part of his experimentation with functional content. Functional content is the concept of using social media to spark some other movement elsewhere. Gary sent out a tweet to join a zoom call which leads to this video you are watching now. He covers a wide range of Q&A focused mainly on building a brand/social media presence and people looking for advice on how to grow their accounts. Topics include being too niche, growing a podcast, people stealing content, dreaming big, and more. If you like this video, consider subscribing to the channel for more videos like this every week enjoy!

In this blog I'm going to share with you how you conduct a social media audit.We're at the early stages of the year and you should be thinking about your social media strategy.But you can't truly undertake a social media strategy until you've completed your social media audit.So what's involved?