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Social Media Marketing

The Marketing Book Podcast: “Outbounding” by Skip Miller [Video]

About the Author

Skip Miller is the founder and president of M3 Learning, a sales and sales management training company based in the heart of Silicon Valley.

Skip has trained hundreds of companies in 38 countries. His clients read like a who's who in technology including companies like Zoom, Apple, and Google. Outbounding is his seventh book

And, interesting fact – Skip learned the hard way that being unprepared for cold-calling is a surefire way to lose your job when he started his career in sales and quit after only one day on the job!

About the Book

Too many companies have let their salespeople devolve into an order-taking, customer “farming” team where the focus is on following up on inbound leads or just trying to upsell current customers. Outbounding shows them how to power up the sales function with proven strategies that deliver breakthrough results.

Many sales organizations have fallen into an overreliance on inbound lead generation.

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Categories
Social Media Marketing

https://KWSMdigital.comIn this video, Junior Digital Marketing Specialist Julia Hanssen discusses how to increase social media engagements for business accounts! Read more about this topic in our blog: https://bit.ly/2QjcdnrIf you have questions you'd like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook: http://www.facebook.com/KWSMTeamTwitter: http://www.twitter.com/KWSMTeamLinkedIn: http://www.linkedin.com/company/KWSMTeamYouTube: http://www.YouTube.com/KWSMTeam