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The Marketing Book Podcast: “I’ll Be Back” by Shep Hyken [Video]

About the Book

How do you build a business that thrives during good times and bad? Is there a strategy that can set your company up for success, no matter what curveballs the world may throw your way?

There is: Turn customers into repeat customers and turn repeat customers into loyal customers.

Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.

Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee.

It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition.

In I’ll Be Back you will learn…

  • How to design and create an experience that gets customers to return, …

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Digital Marketing Online Marketing Social Media Marketing Video Content Marketing

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