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Social Media Marketing

The Marketing Book Podcast: “Friday Forward” by Robert Glazer [Video]

About the Author

Bob Glazer is an international keynote speaker and founder and CEO of the Boston-based global marketing agency Acceleration Partners.

He is the author of several books including the Wall Street Journal and USA Today bestseller Elevate: Push Beyond Your Limits and Unlock Success in Yourself and the international bestseller Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing (which was episode 264 in January of 2020).

Bob is a regular contributor for Entrepreneur, Forbes, and Inc. (to name a few), and his inspirational Friday Forward posts are read by over 200,000 business leaders across 60+ countries each week.

He is the host of the popular podcast Elevate with Robert Glazer, where he chats with CEOs, authors, thinkers, and top performers about the keys to achieving at a high level. 

And interesting fact, the legendary radio shock jock and self-proclaimed "King of All Media" Howard Stern

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Categories
Social Media Marketing

Social Listening is Not Big Brother! [Video]

Social listening is the act of actually listening to public conversations that are happening across social media and forums and blogs.In the past six months I've read two media articles criticising government and public sector agencies for engaging in social listening.I have to say that I disagree with the fundamental concept and argument being put across in those media articles.

Categories
Social Media Marketing

HBO Max might be one of the newest streaming platforms on the market, but the marketing minds that be at WarnerMedia are doing whatever it takes to get the service into the homes of whoever they can. Saturday afternoon, an action-packed HBO Max teaser was posted to the platform's official social [...]