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The Key Elements of Sustainable Marketing [Video]

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Sustainable marketing is no longer ‘just a trend’ that companies can choose to follow. Today, more than 90% of CEOs believe that you need sustainability for success

But sustainability in marketing is more than a success factor:

As environmental problems increase and society is becoming more socially-responsible, consumers are looking for companies that reflect their values.

For us marketeers that means traditional marketing will no longer do the job.

To attract more consumers and drive purchasing decisions, you now need sustainable marketing.

So, let’s find out how you can launch (successful) sustainable marketing strategies.

What is sustainable marketing?

Sustainable marketing is about promoting your company’s sustainable products or services. A product is “sustainable” if it meets the needs of this generation and the next.

If you’ve previously read other blog posts …

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