If you’ve been using social networks such as Facebook and Twitter to build an audience and market your business, Instagram is a great marketing channel to use too.
Instagram is a social network that allows you to communicate with people visually, through pictures and videos using your mobile phone. You simply upload a picture or video from your phone, choose a filter to alter your image and publish it onto Instagram. You can also share other pictures from other Instagram users, comment on them and like them.
What makes Instagram an important social network to use as a marketing channel is that there are 1 billion active monthly users. Plus, Forrester research found that user engagement with Instagram posts far outweighs that of Facebook or Twitter.
Researchers found that on average brands’ Instagram photos generated 58 times higher user engagement per follower than Facebook posts and 120 times higher engagement …