A testimonial encompasses the happy ending of a successful customer journey. In fact, according to a survey, among all the content that comes under content marketing, the highest effectiveness percentage is of testimonials at 89%.
This just goes on to prove how much of an impact testimonials have on people and therefore, they have so much potential. You need to make the optimal use of them to further your reach and make your potential believe in your products and/or services, and by extension, your company.
What are Testimonials?
Testimonials are the written or video records of statements that lend an air of not just credibility but also prove as a testament to the level of expertise. They can act as great catalysts to bring more attention to your products and services.
Difference between a Review and a Testimonial
The defining difference between a testimonial and a reviewis that the former always shows the positive side while the latter can be positive …