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The Importance of Quality Web Design in a Digital Marketing Campaign [Video]

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In today’s connected world, if you’re not online, then you’re already twenty paces behind if not more. Not being online is no longer an option for companies that want to get ahead and whether you’re in the B2B or B2C sector having an engaging platform for sell your products and services is paramount to get you in front of the masses. It’s not enough to have a basic website with limited functionality; this site should be an extension of your brand and provide the same user experience as they would receive in store or your office. First impressions count, and within a split second, users will decide whether or not to stay on your website or click straight off. For businesses, keeping this bounce rate down will help to convert those visits into essential sales figures and ensure you continue to drive loyal custom through your marketing funnels.

If you’re looking to update your website design or build …

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Online Marketing

Social Media Strategies To Boost Your SEO [Video]

The big thing is, when you're thinking about social, how can you end up creating a system to create content at mass scale and think of this piece of content as experiments? Not all the same type of content, different types of content. And then you can end up figuring out what's going to hit and what's not. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/7 Social Media Hacks That’ll Make Your Business Grow Faster | Neil Patel: https://youtu.be/3x9AWh7g1YQCan Social Media Still Bring You ANY Website Traffic in 2021: https://youtu.be/PVby6g0XEsA____________________________________________If you look at the opportunity right now, podcasting is booming, very little competition, adoption rates going through the roof. But when you look at podcasting, if you don't like doing audio, you don't like doing interviews, don't force yourself to do it. There's a lot of different channels out there. And if you want to do video instead, do video. If you want to do text-based content, instead, do that. You want to do audio only do that. Like it literally is up to you. And it doesn't always have to just be one or the other. You can also repurpose. If I do a text-based piece of content, I don't like video. I can have someone on my team repurpose it and make it into video. Or I can have someone else on my team create a podcast out of it if I don't like to do audio.It's not about should you get into video or not? You should get into video. You should get into podcasts. And you should get into text-based content. The question is, are you the right person to do it? Do you need to partner with someone? Do you need to hire someone? There's many different solutions, but you should use them all. The web's gone omnichannel. If you want to do well these days, you can just do SEO or content marketing or social media marketing. You have to go omnichannel, leverage all the platforms.And the more people you outreach to, the more likely someone's going to say yes. Now I, myself don't see myself as an influencer or someone who's successful or anything like that. But you outreached to me. I said, yes.The one thing I always just tell people is, especially if you're going to get into the influencer game, you don't have to flash to do well. I think flashing is overrated. Just be yourself. And if people accept you for who you are, great. If they can't, then that's their loss because they're missing out on getting to know amazing person. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/UlmlzJTBL8M#SocialMedia #NeilPatel #DigitalMarketing

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What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I'm going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I'm logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I'm getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don't really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don't just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I've gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. "How to Track and Improve Your Rankings." Again, doesn't have the volume that, let's say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don't just publish my content on YouTube. I'm also publishing it on my own website, and it's driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I've been testing on YouTube, or shorts as they would call it on YouTube. Instagram's more reels. And I just produce tons of video content each and every single week. And I don't really do much to optimize it, right? I'm using all the code. I'm just making sure how's my site, how's all the schema markup, stuff like that. Lets Google know what type of content I'm using. But the point I'm trying to make is just go and create video content and publish it on your blog. It's not that competitive. You can rank for a lot of stuff because what Google's doing is they're including it in the results, so not only do you have a chance of ranking for text, but, hey, there's not as many people creating videos, so it's not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you're just like, "All right, I'm in the digital marketing space." So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you'll see the search volume. Don't worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of 'em. So I would add agency, company, digital marketing company, let's see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let's go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it's not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don't forget the related to your business part because if you do that, then you'll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing

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Right now the biggest way to gain traffic isn't to just go out there and do what everyone else is doing. It's a translate your content and update your content. See the majority of the world doesn't speak English as you already know but the majority of the content on the web is in English.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/What are the MAJOR changes in SEO for 2021?: https://studio.youtube.com/video/RjIs4S2z1W0/edit7 SEO Experiments to Test in 2021: https://studio.youtube.com/video/o_S2uyuLiFw/edit____________________________________________Then you're going to be selling something that people don't need. So the best place to look is what problems are people facing and how can you solve them? And ideally your solution needs to be easy to use and affordable. And if you can do those two things, that's great. You got to keep pushing forward, you got to put in the time you got to put in the energy and if you don't do that, it's hard to succeed. I've found certainly in my own life that the initial goal for me was always, okay I want to pursue money and I want to find money. And that was kind of the superficial idea of what success actually is. So what tends to happen is you try stuff and eventually it leads you down a path of what you're naturally better at, what you enjoy, what you're passionate about. For example, I started a job board. I got no visitors to my job board. I paid some marketing companies. They didn't do well. I lost my money. So I had no choice, but to learn how to do it. And as I started doing it, I fell in love with it. And that became my passion.So I use tools like Ubersuggest look at keyword volume and then I just blanket the web with anything someone's searching for related to my space. That's a real strategy. And that's, that's actually similar to how I launched my YouTube channel. I preach that all the time. Is that finding that what people are searching for I often say that look at what your competitors that their followers are actually posting in the comment section and what they're asking for there for your competitors. So actually create content about and it's usually the content that they are afraid that it's too valuable to actually put out which then paves the way for someone else to come across and actually create that content that everybody is actually screaming for and desiring. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/utRVs85Q2Cs#SEO #NeilPatel #DigitalMarketing