Back in 2013, the Econsultancy State of Search Marketing Report told us that 74% of companies and 82% of agencies surveyed said that social media played a role in their SEO strategy; for some it was a somewhat large role.
Not more than two months later, Matt Cutts stated on one of his videos that social signals, such as the number of followers an account has, has no affect on Google’s search rankings. Just recently, this was reaffirmed on Twitter.
When PR News tweeted “Some controversy over whether Google takes social into account for SEO — perhaps Louis Gray will settle this in our next session! #social16” Google’s Gary Illyes replied, “The short version is, no, we don’t” and posted a link to Matt’s video.
On the surface, it’s easy to write off social mediaas a ranking factor based on what Google’s people have said. But if we look at it a bit more closely, are they really …