Professor George John, of the Carlson School of Management, says the day many consider to be a shopping holiday has changed drastically over the past several years.
MINNEAPOLIS — For some people, the annual turkey-filled feast is just as much a ritual as rising early to shop for gifts the next day.
But several changes to the retail industry, the boom of ecommerce, and effects of the pandemic have made that tradition, in large part, fall by the wayside.
“The idea of Black Friday has literally gone away,” said George John, marketing professor at University of Minnesota’s Carlson School of Management. “It used to be that it was the one-day starting point to the Christmas shopping season. Now, if you watch the advertising over the last 10 years, it’s become sort of Black November…because it’s smeared over a longer starting point.”
George says that’s just part of the reason you …