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The holiday shopping season begins with Amazon Prime Day [Video]

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October 13 is Prime Day. Other retailers are competing with their own sales starting this weekend.

GREENSBORO, N.C. — This is the official countdown to Christmas is now at 77 days, but the unofficial start of the holiday shopping season is next week!

October 13 is Amazon Prime Day and the online shipping giant is offering Black Friday deals. Many other retailers are jumping in to make it a shopping holiday for you too.

AMAZON PRIME DAY.

Amazon has its own cheat sheet from how to get deal alerts, spot deal badges, use the app or Alexa, and even how to use Amazon Assistant to compare prices.

Consumer Reports has its own tricks. Here’s what to know about Lightning Deals.

“Lightning deals which last anywhere from four to 24 hours and they have a limited quantity of inventory so if you see a Lightning Deal on a TV there may only be 100 units available. You have 15 minutes …

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