Web-based augmented reality platform Mattar is on a quest to introduce immersive experiences and take businesses’ messaging to futuristic new heights. Managing Director of creative tech studio Method, Sam Ramlu, explains why brands and agencies are queuing up to adopt this technology.
“Look at how much technology has boomed of late. Since 2020, the degree to which technology has become ingrained in our lives has increased dramatically.”
Our collective reliance on new innovations is something Sam Ramlu, Managing Director of creative tech agency Method is excited to see. That’s because the business she leads is focused squarely on bringing immersive digital experiences to the forefront of campaigns.
“This trend has been driven by the acceleration of digital uptake during the pandemic. Notably the normalisation of QR codes, and use of at-home virtual reality (VR) headsets during Lockdown,” she says.
And although the interest in augmented reality (AR) and VR has grown in popularity over …