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The Glenlivet sets the record straight [Video]

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When you think of a scotch drinker, does out-of-touch white-guy-in-a-suit Ron Burgundy come to mind? If you believe he’s the embodiment of the whiskey fan, then The Glenlivet has some news for you: single malts are not only for members of the “old boys club” – and the brand has a new campaign to prove it.

The Corby-owned brand recently launched a screen test-style video that aims to debunk the stereotypes that many still associate with scotch, and make single malts more approachable, welcoming and inclusive.

In the Instagram and Facebook spot, consumers from all walks of life read cue cards describing the typical scotch enthusiast, such as a grey-haired, high net worth golfer-type or those suave Type A personalities like Mad Men‘s Don Draper.

Maritza Noriega, senior brand manager for The Glenlivet, says that the brand had been working to change perceptions of the libation for a while, especially among women, but decided to …

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A Short-Term Bond Oversold Bounce Can Help The Stock Market For Now Mike Swanson (02/25/2021) WallStreetWindow.com [Video]

There has been shaky action this week in several pockets inside the stock market and certainly in the crypto market as Bitcoin dumped 20% off of a recent high after having gone through a parabolic run. It appears that the 55,000 60,000 level is going to become massive resistance with a major top being put in. Its a big warning that frothy markets can take a hit at any moment and we have seen past big winning stocks fade a bit. Take a look at the chart of Facebook for instance.

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Why is a series the not-so-secret weapon for making a decent living with your writing? What's the difference between episodic series and one with a clear arc across the books? What are some of the best ways to market a series? Sara Rosett talks about all these things and more. 15:30 - Interview starts In the intro, Facebook shuts down news organizations (and a lot more) in Australia [The Guardian]; The possible impact of Facebook changes on author advertising [Author Media]; my Author Website and Email List Tutorial; my tutorial on how to sell ebooks and audiobooks direct with Payhip and Bookfunnel; https://www.thecreativepenn.com/selldirecttutorial/ and tips on dictation. https://www.thecreativepenn.com/dictation/ Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at http://www.draft2digital.com/penn Sara Rosett is the USA Today best-selling author of cozy mysteries, travel and historical mysteries, as well as books and courses for writers, including How to Write a Series, and, How to Outline a Cozy Mystery. She's also a podcaster at Wish I'd Known Then with co-host, Jami Albright. Finding time to write with small children in the house The pros and cons of writing a series How the heros journey fits in with a series On the different types of series and where they work best How to plan a series How to keep track of character continuity in a series Different ideas for marketing a book series You can find Sara Rosett at http://www.SaraRosett.com and on Twitter @SaraRosett Get your Free Author 2.0 Blueprint at: http://www.TheCreativePenn.com/blueprint You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/