Categories
Online Marketing

The Future of Digital Marketing Will Surprise You [Video]

Watch/Read More

The Future of Digital Marketing Will Surprise You

Don’t try to go viral, post COVID what you’re going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing, but it’s also going to increase our competitive digital marketing as well. Focus on what you’re naturally better at because that’s what you’ll enjoy and just double down on and be the best person at that one thing.

RESOURCES & LINKS:
____________________________________________
FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification: https://youtu.be/SgDDfVCAkfk

How Digital Marketing Will Change in 2021: https://youtu.be/KzRka1lpdb4

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Today I wanted to talk to you guys about the future of digital marketing. Where’s my size. All right, as you guys can see and the future is not what you think, but don’t worry not everything has to be grim there is some good news as well.

How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone’s doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don’t you guys.

So there’s a lot of things that are changing. What happened to Google’s revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It’s probably going to go up.

They’ll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement?

So during a recession, if you still spend a dollar on Google and you make $2 do you think you’re going to slow down because it’s a recession? No, it doesn’t matter if it’s a recession, a bull market, a bear market. If you can spend a dollar and make $2 as long as it’s profitable, including all your other costs you’re going to keep spending as much money as you can. And that’s what you’ll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions.

Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google.

Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don’t have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other.

Average number of social shares per post, it’s been continually declining. What do you think is going to happen in the future? You think it’s going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that’s the reality of it.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/g2AJYuOfBXI

#Marketing #NeilPatel #DigitalMarketing

Categories
Online Marketing

Hosting And Cloud Company IONOS Launches First UK campaign Fronted By Aunt Helga Marketing Communication News [Video]

From the Jolly Green Giant and Ronald McDonald, to Mr. Clean, Tony the Tiger, Colonel Sanders and the Energizer Bunny, advertising history is full of iconic brand mascots who have won the hearts of consumers, transcended the screen and in some cases become brands in their own right. But in recent years, few truly memorable new faces have joined their ranks.

Categories
Online Marketing

You don't need a lot of people to grow your traffic and sales. You can actually use tools to help you out. Today I'm going to break down five tools to create a profitable online business. RESOURCES & LINKS: ____________________________________________ Crazyegg: https://www.crazyegg.com/ Hello Bar: https://www.hellobar.com/ MailChimp: https://mailchimp.com/ Mobile Monkey: https://mobilemonkey.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ The first tool I have for you is Crazyegg. Look, people come to your website. What are they actually converting? Crazy is a tool that helps you do AB testing and conversion optimization. What's cool about Crazyegg is anytime you run a test, it'll show you visually where people are clicking on your page. And sometimes they won't be clicking the right areas. Sometimes they'll be clicking areas you don't want them to be. Or sometimes you have a Call to Action button and they can't really tell and no one clicks on it because it's too far down the page. Crazyegg will show you all this in mouse recordings and he maps. And then what you can do with their Wiziwig editor is adjust the placements of specific elements and delete things, and test to see if that helps improve your conversions. The second tool I have for you is Hello Bar. Leads, the money's in the list. The more emails you have, the better off you are. Collect as many leads as possible. With Hello Bar, you can collect tons and tons of emails, and you can do it for free. And they have designs for you. You can have, like, leads with a name, an email, a phone number. So that way your lead, isn't just an email address, and it can sync in with your CRM. Number three, MailChimp. It's a free email tool. What's more to say than that? And they have way more features, but most people use MailChimp for their email solution. And the cool part about MailChimp is it can go out there, and you can end up sending emails to literally thousands of people a month for free. If you have a bigger list, you're going to have to spend some money, but it's a great start. And I love using MailChimp. Number four, Mobile Monkey. Here's what I love about Mobile Monkey. They have this Instagram autoresponder solution and they do with Facebook as well. Instagram and Facebook, some of the most popular social networks. And what this tool allows you to do is respond automatically. So for example, if you go find my username, Neil Patel, on Instagram, and you add me and you send a message, and the message could be anything, you'll get an auto response that is me pitching my ad agency and NP digital. And that works really well and we're actually getting some leads from it. Or, if I- I post a- post on Instagram, and I may say, Hey, direct message me a specific word, like "SEO" or "SEO tool" or whatever it may be, I can actually set up an autoresponder that sends you something specific if you direct message me that specific word. The fifth tool I have for you is Ubersuggest. You can get started with SEO for free. You don't need to spend any money. You can do keyword research for free, find content ideas for free, figure out how much traffic your competition gets for free. You can even get, "Hey, here are the lists of my top pages for my competition that I should go and create. It'll even show you all the people that linked a handful of your competitors, but don't link to you, for free. It offers so many features for free. Might as well get started versus paying for something. Now, if you have a business and you're trying to do more marketing, yes, in the long run, hiring more people does help you out. You can use agencies like NP Digital. You can use contractors. But ideally if you're on a shoestring budget, start with a lot of the free tools out there and then go from there. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ https://youtu.be/mcIyvkwYPB8 #SEO #NeilPatel #DigitalMarketing