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The Formula for Building a Cult-Favorite Skincare Line Case Studies [Video]

Navigating the world of skincare is a treacherous journey. Despite the ample amount of information on active ingredients and chemical compounds, you can only discover how it affects your skin after use. This constant trial and error process is complicated even more for those with skin conditions. For Julie Clark, who experienced a lifelong case of eczema, it was paramount to take matters into her own hands and find natural alternatives to steroid creams.

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In this episode of Shopify Masters, we chat with Julie on how she turned natural remedies into her business Province Apothecary and grew it into a cult-favorite skincare brand loved by Gwyneth Paltrow and Vogue magazine. From balancing responsibilities as a new mom to rebuilding her retail business when COVID-19 hit, Julie shares the realities of continually adapting and scaling as a founder.

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