Today we’re talking to the founder of Lemlist.
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Lemlist is the greatest cold email tool that exists on the market right now. They got famous for the Lemwarm feature. In today’s video, I dig in with a real SAAS founder, fully bootstrapped in France. We talk about how he’s building the next unicorn, how he thinks about competition. There’s even some business ideas hidden in there. So stick around. This is going to be a great one.
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Guillaume is the founder of Lemlist, which if you haven’t heard about it, you should. It is an amazing cold email outreach tool. It’s actually our number one recommended tool. We talk about it a lot in our course, Email10k. I wanted to have him on because, so Lemlist is the fastest growing cold email tool of all time as far as I’ve heard. He has not taken a single bit of outside funding. It’s all bootstrapped. He also produces great content. He’s got these Facebook groups going.
So lets talk to G.
1:11 What made you start Lemlist?
3:38 Why is your approach to outreach different?
5:27 What do you think about the competition? Are you worried about it?
8:40 How did Lemlist grow initially?
11:41 Was there anything surprising after the success?
13:54 Things you’re never going to build?
14:56 Where are other companies messing up in the B2B SaaS space?
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