On today’s Authentic Avenue podcast, Adam brings his career full-circle. Our guest is Callie Schweitzer, Senior Marketing Editor for LinkedIn News. (Adam had his first professional experience at LinkedIn in 2013, as an intern in NYC!)
Today, Callie and Adam discuss what makes up the DNA of an authentic marketer, including specific examples of each (and specific people to follow on LinkedIn as inspiration). Also discussed: the Great Resignation / Reshuffle, aligning internal and external brand, marketing FOMO, and world-class advice.
Here are a few amazing marketers you should follow on the platform: Lisa Mann, Soyoung Kang, Kofi Amoo-Gottfried, Dara Treseder, Jabari Hearn, Julian Duncan, and Andrea Brimmer.
And, of course, follow Callie: https://www.linkedin.com/in/callieschweitzer/.
Other popular resources for marketing expertise on LinkedIn are Callie’s Marketer Must Read: https://www.linkedin.com/newsletters/marketer-must-read-6696109814579384320/
and Jessi Hempel’s Hello Monday podcast: https://podcasts.apple.com/us/podcast/hello-monday-with-jessi-hempel/id1453893304.
Enjoy! Full transcript at authave.com/podcast.
FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:
Learn more at https://authenticavenuemedia.com/.
Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s