Steve Pailthorpe, founder and Chief Executive, Iconic Digital
The emergence of artificial intelligence and new marketing tech has resulted in more British businesses turning to digital marketing to increase their return on investment than ever before
Digital marketing is all about building and creating connections with customers and prospects alike. Using your website as your primary digital asset, it enables a business to grow by driving targeted, relevant traffic to its website. Lead-tracking software then allows marketers to nurture prospects and convert more sales leads. Digital marketing promises end-to-end transparency with the ability to track and monitor conversions, proving that a return on investment model has total scalability when managed correctly.
The world has shifted and moved almost entirely online, with a myriad of different marketing channels now available at the marketer’s disposal. Search engine optimisation, paid advertising, social media and marketing automation all drive and direct traffic through to the website. However, many British companies have yet …