Categories
Social Media Marketing

The digital revolution: how digital marketing delivers quantifiable results for British companies [Video]

Steve Pailthorpe, founder and Chief Executive, Iconic Digital

The emergence of artificial intelligence and new marketing tech has resulted in more British businesses turning to digital marketing to increase their return on investment than ever before

Digital marketing is all about building and creating connections with customers and prospects alike. Using your website as your primary digital asset, it enables a business to grow by driving targeted, relevant traffic to its website. Lead-tracking software then allows marketers to nurture prospects and convert more sales leads. Digital marketing promises end-to-end transparency with the ability to track and monitor conversions, proving that a return on investment model has total scalability when managed correctly.

The world has shifted and moved almost entirely online, with a myriad of different marketing channels now available at the marketer’s disposal. Search engine optimisation, paid advertising, social media and marketing automation all drive and direct traffic through to the website. However, many British companies have yet …

Watch/Read More
Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better