Here’s a quick, eye-opening experiment:
Open any social media marketing textbook. Now, find a reference to COVID-19.
How did that work out for you?
Most social media marketing instructors know the answer before even opening the book. The coronavirus pandemic appeared so recently that most textbook publishers won’t provide updates about COVID-19 until next year, or the year after, or the year after that. We don’t blame them. Textbook revisions are expensive to make, expensive to print, and expensive to distribute.
That’s why we’re so proud of Michelle Charello and her digital textbook, Essentials of Social Media Marketing. Michelle has already made over 150+ updates to her textbook to include the strategic responses of major social media platforms to the coronavirus pandemic this term.
Stukent is thrilled to have subject matter experts like Michelle Charello covering the ever-changing world of social media marketing. Their hard work helps instructors worldwide deliver course content that’s current and credible. And today’s students, more than ever, need to know …