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Social Media Marketing

The Concept of Content Repurposing [Video]

In this blog I want to introduce you to the concept of content repurposing that will help you get the most out of your content when you're developing your digital marketing and social media plans. 

When you create your content marketing strategy and you're crystal clear on what you want to say and who you want to say it to and on what channels you can reach your target audience, the next thing that you need to do is to create the content this is where repurposing comes in. 

Now you and I both know that content creation is probably one of the most time consuming aspects of digital marketing. 

It's probably also where a lot of the frustration and the gaps happen because people aren't motivated to create content or they don't really understand how to repurpose it. ‘

So what I want to share with you today is …

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better