When you’re starting out a business online (or offline), we’re pretty sure you’ve heard of the term ‘trademark’ from a few people. There will be those who’ll tell you how important trademark registration is and then there will be those who will say it’s just an add-on.
So in this guide, we’re going to walk you through what trademark is, how to go about trademark registration and whether you need it or not.
Trademarking a Brand Name
A trademark is a symbol used by businesses to represent their brand, product or service. This could be a name like “PepsiCo”, or a word, a phrase like “Just Do It!”, number, label or even a colour combination. Essentially, it uniquely identifies a brand or a product.
In India, trademarks come under the Ministry of Commerce and Industry, Government of India. Under the ministry, trademarks are listed by the Controller General of Patents Designs and Trademarks. And …