The changing shape of the ecommerce landscape
The way people shop online is fundamentally changing. Search engines (e.g. Google), marketplaces (e.g. Amazon) and social networks (e.g. Facebook) are increasingly providing shopping alternatives to traditional ecommerce sites.
In time these platforms will be the dominant drivers of online commerce. So how can retailers gain and retain market share in this dispersed digital landscape?
The key to success is content. Content has always been king and its value is now even more acute – often being the primary means by which a brand can connect with consumers across this growing list of digital destinations.
In this Business Reporter interview, Jellyfish’s Chief Solutions Officer, Ed Bussey, and VP Client Management, Matt Wurst, discuss how brands can deepen their relationships with existing and new customers, using content to engage with them in new ways.
For insights into the ecommerce content of 100 leading US retailers, read Jellyfish’s report here: https://www.jellyfish.com/en-it/partnerships/ecommerce-content-report