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Social Media Marketing

The changing position of social media in 2020: What does it mean for marketers? [Video]

November 25th, 2019 min read

Marketers have been using social media platforms like Twitter, Instagram, and Facebook to promote their businesses for years now.

Social media marketing can work fantastically for some. Take the Pescetarian Kitchen blog, for example, which drove over 15,000 unique visitors from social media in just six months.

Sounds great, right? It is — but those case studies are becoming increasingly harder to find.

These days, many marketers find their organic growth from social media is stagnant.

It’s rare to see an influx of page likes from a single Facebook post, a boatload of website visitors from a tweet, or a ton of engagement on a recent photo you’ve posted to Instagram—unless you’re willing to invest a lot of time, effort, and cash into the mix.

That’s why, although 77% of marketers use at least one social media platform for marketing purposes, less than half (48%) say that they see ROI from this strategy.

Why is social media …

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