No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them.
Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.
- Marketing transformation isn’t just a makeover – it’s a complete “paradigm shift” in strategy and execution.
- Any transformation must shift your strategy into an agile, data-driven model that anticipates and adapts to market changes.
- Technology is only a means to achieve the ultimate …