As part of App Marketers Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik.
This group of app marketing experts shared their insights on the hottest ad formats, the adoption of Supply Path Optimization and in-app bidding, and best practices for iOS 14.
Here are the main takeaways from this session:
Hot Ad Formats 🔥
While building the right ad ultimately comes down to creating a highly engaging experience, there are some ad formats that have been gaining traction in 2020, including:
- Short-form videos: shorter videos (6-15 seconds long) are dynamic enough to catch users’ attention while maintaining a non-disruptive user experience and increasing engagement.
- Rewarded video: everybody loves freebies—and when a video offers a reward, users view the ad until the end to claim their prize, which translates to higher completion rates.
“It’s not surprising to me that MoPub has seen about a 15% increase in the number of uniques to …