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Social Media Marketing

The Biggest Trends in Programmatic Supply in 2020 [Video]

As part of App Marketers Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik. 

This group of app marketing experts shared their insights on the hottest ad formats, the adoption of Supply Path Optimization and in-app bidding, and best practices for iOS 14.  

Here are the main takeaways from this session:   

Hot Ad Formats 🔥

While building the right ad ultimately comes down to creating a highly engaging experience, there are some ad formats that have been gaining traction in 2020, including: 

  • Videos
    • Short-form videos: shorter videos (6-15 seconds long) are dynamic enough to catch users’ attention while maintaining a non-disruptive user experience and increasing engagement. 
    • Rewarded video: everybody loves freebies—and when a video offers a reward, users view the ad until the end to claim their prize, which translates to higher completion rates. 

“It’s not surprising to me that MoPub has seen about a 15% increase in the number of uniques to …

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Social Media Marketing

Unique Ways To Increase Social Media Engagement | KWSM: a digital marketing agency [Video]

https://KWSMdigital.comIn this video, Junior Digital Marketing Specialist Julia Hanssen discusses how to increase social media engagements for business accounts! Read more about this topic in our blog: https://bit.ly/2QjcdnrIf you have questions you'd like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook: http://www.facebook.com/KWSMTeamTwitter: http://www.twitter.com/KWSMTeamLinkedIn: http://www.linkedin.com/company/KWSMTeamYouTube: http://www.YouTube.com/KWSMTeam

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Social Media Marketing

The independent creative agency launched a creative campaign for Independent News &Media to support their weekend papers – Irish Independent on Saturday and SundayIndependent. Launching this week, the campaign consists of a national TV advert, Out ofHome, Digital Out of Home, Press and Digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style ofwriting […]

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Social Media Marketing

Cryptocurrency giant Coinbase Globals stock-market debut on Wednesday is expected to be a blockbuster, though doubts persist about a lofty valuation for the digital currency exchange.