Categories
Online Marketing

The Biggest Impact on SEO [Video]

Watch/Read More

The Biggest Impact on SEO

Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing his quote, but you guys get the point. It’s pretty much saying brands are important and brands are a key factor in Google’s rankings.

RESOURCES & LINKS:
____________________________________________
How to Build a Global Brand (7 Shortcuts I’m Using to Build My Brand Internationally): https://youtu.be/kBUJ1lPUi8E

Growing Your Brand on Facebook: https://youtu.be/NWMkd58lxSQ

How To Create A Compelling Brand: https://youtu.be/ttT3IbkZ_Qo

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

So, I once, over time I noticed a trend, more and more people were typing in my domain name into Google. So my domain name is neilpatel.com for one of my sites where people are typing in my name, Neil Patel SEO, Neil Patel tools, Neil Patel Ubersuggest, Neil Patel content marketing, et cetera variations of my name.

And what we found is if we didn’t build links or anything, well our brand spiked from PR or whatnot, and it spiked for a month or two, all of our ranking skyrocketed. And even when the PR went down and the brand queries went down, our rankings maintained or close to maintained to their peaks. So we found that Google loves brands.

Like, we’ve seen and tested sites in different regions globally. And even if you build links, you write the right content, you’re super thorough, we found that if you don’t have brand queries, you don’t rank as high. But if you have a ton of brand queries and you barely have links or anything like that, your ranking skyrockets.

There’s an algorithm change back in 2009, that was a big brand update, I believe. And since then, bigger brands have been getting a benefit. Now, “bigger brands”. It doesn’t necessarily mean you have to be a bigger company, right?

You don’t have to be a Nike or Wikipedia. You just have to be a big brand for the keywords you’re trying to rank for. And you don’t have to be the biggest brand. You just have to be somewhat of a brand. Like, my brand queries suck compared to Nike I get roughly a hundred thousand visitors a month from people googling Neil Patel even though my domain name’s neilpatel.com. But yeah, I still rank well, and so does Nike but Nike probably gets a hundred thousand queries every single minute.

You do YouTube, you’re on social media, you blog, you speak at conferences, you build a brand. And you do that whether it’s personal or whether it’s corporate. and just look at how much business you got because of brand, not a lead, you have rankings and get traffic to your site, but it also helps generate business as well. And you can do that for a corporate brand, and again a personal brand, but very few people spend time and energy into it.

So I stick with the rule of seven. When someone sees your brand or hears about it seven times and interacts with it seven times they’re much more likely to become a loyal follower. Again, whether it’s personal or corporate.

So, simple things that you can do is, one, collect emails. If you collect emails, anytime you update your content, or have something new, like a YouTube video you can always blast it out. Two, you can do push notifications. So, anytime someone comes to your site, have them subscribe. Anytime you have new content or want to push out a message, let them know. Three, leverage social media all of the channels out there, because they believe that you’re not going to find someone on one channel or another, but you know, if you leverage all of them you’ll get something. It’s better than nothing. Four, engage with people.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

Categories
Online Marketing

5 tools To Create a Profitable Online Business [Video]

You don't need a lot of people to grow your traffic and sales. You can actually use tools to help you out. Today I'm going to break down five tools to create a profitable online business. RESOURCES & LINKS: ____________________________________________ Crazyegg: https://www.crazyegg.com/ Hello Bar: https://www.hellobar.com/ MailChimp: https://mailchimp.com/ Mobile Monkey: https://mobilemonkey.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ The first tool I have for you is Crazyegg. Look, people come to your website. What are they actually converting? Crazy is a tool that helps you do AB testing and conversion optimization. What's cool about Crazyegg is anytime you run a test, it'll show you visually where people are clicking on your page. And sometimes they won't be clicking the right areas. Sometimes they'll be clicking areas you don't want them to be. Or sometimes you have a Call to Action button and they can't really tell and no one clicks on it because it's too far down the page. Crazyegg will show you all this in mouse recordings and he maps. And then what you can do with their Wiziwig editor is adjust the placements of specific elements and delete things, and test to see if that helps improve your conversions. The second tool I have for you is Hello Bar. Leads, the money's in the list. The more emails you have, the better off you are. Collect as many leads as possible. With Hello Bar, you can collect tons and tons of emails, and you can do it for free. And they have designs for you. You can have, like, leads with a name, an email, a phone number. So that way your lead, isn't just an email address, and it can sync in with your CRM. Number three, MailChimp. It's a free email tool. What's more to say than that? And they have way more features, but most people use MailChimp for their email solution. And the cool part about MailChimp is it can go out there, and you can end up sending emails to literally thousands of people a month for free. If you have a bigger list, you're going to have to spend some money, but it's a great start. And I love using MailChimp. Number four, Mobile Monkey. Here's what I love about Mobile Monkey. They have this Instagram autoresponder solution and they do with Facebook as well. Instagram and Facebook, some of the most popular social networks. And what this tool allows you to do is respond automatically. So for example, if you go find my username, Neil Patel, on Instagram, and you add me and you send a message, and the message could be anything, you'll get an auto response that is me pitching my ad agency and NP digital. And that works really well and we're actually getting some leads from it. Or, if I- I post a- post on Instagram, and I may say, Hey, direct message me a specific word, like "SEO" or "SEO tool" or whatever it may be, I can actually set up an autoresponder that sends you something specific if you direct message me that specific word. The fifth tool I have for you is Ubersuggest. You can get started with SEO for free. You don't need to spend any money. You can do keyword research for free, find content ideas for free, figure out how much traffic your competition gets for free. You can even get, "Hey, here are the lists of my top pages for my competition that I should go and create. It'll even show you all the people that linked a handful of your competitors, but don't link to you, for free. It offers so many features for free. Might as well get started versus paying for something. Now, if you have a business and you're trying to do more marketing, yes, in the long run, hiring more people does help you out. You can use agencies like NP Digital. You can use contractors. But ideally if you're on a shoestring budget, start with a lot of the free tools out there and then go from there. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ https://youtu.be/mcIyvkwYPB8 #SEO #NeilPatel #DigitalMarketing

Categories
Online Marketing

FREE TRAINING $0 to $1k/day online: Best Email Marketing Software: Quickly Create Beautiful Sales Pages: This is exactly how to make money online with affiliate marketing even as a complete beginner with no experience.--------------------------------------------------------------**DISCLAIMER** I am not a financial advisor and anything that I say

Categories
Online Marketing

Want to see how much YouTube paid us for our viral videos with over 1 million views? Across 3 of our channels, we have 14 videos with over 1 million views. You'll see that there are a lot of factors that affect how much YouTube pays you for every 1,000 views (RPM). Sign up for our free YouTube master class: https://info.thefigco.com/youtube-masterclass YouTube Monetization - How to Monetize YouTube Videos in 2021 https://youtu.be/Y5DVQ_SBQB0 How to Make Money on YouTube in 2021 [8 Ways] https://youtu.be/sLopUmW1xH4 My YouTube Studio Setup https://kit.co/jeffthelen/my-youtube-video-kit