The past year has been one of upheaval and change – and it was sometimes a big task for brands to be heard amongst the tumult. What did it take to meaningfully break through in 2020?
For the latest episode of Twitter Canada’s “h/t Twitter” insights series, the team came up with their list of brands who did it best in 2020. And it wasn’t necessarily just about the analytics, notes Twitter Canada’s head of Twitter Next, Jamie Michaels. “We really thought about the mindset of the world and the Twitter audience. These were brands that read the room very well. They found a place they could play that was still on brand, but also reflected the times.”
Michaels says the standouts either provided entertainment – which is an important thing, especially right now – or connected to popular culture really well. They also gave back in some way to …