Social Media Marketing

The best marketing campaigns of 2020: Part 2 [Video]

Just Eat – Did somebody say Just Eat? feat Snoop Dogg

Rapper, bon viveur and self-confessed foodie Snoop Dogg was reportedly paid £5.3m to appear in the Just Eat ad campaign, but that must look like a good investment for the takeaway giant given its performance in 2020.

UK orders during the third quarter rose 43% to 46.4 million compared to the same period last year, while in the year to date orders from Brits surged by 27% to 123.2 million as Covid-19 restrictions turbocharged the takeaway sector.

Released in May, the Snoop Dogg ad fitted straight into the brand’s wider media mix, helping take its ‘Did somebody say Just Eat?’ concept up a notch with some added star power. The campaign sees the rap veteran take issue with the existing Just Eat jingle, prompting him to create his own version sharing his love of getting “chicken wings to the …

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