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The Best Keywords Aren’t Popular Keywords | The Best Keyword Strategy You’ve Seen [Video]

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The Best Keywords Aren’t Popular Keywords | The Best Keyword Strategy You’ve Seen

You look at my screen right here and what do you see? I Googled the term SEO. It’s a popular term, gets over 110,000 searches in the United States per month, and it even has a $9.49 Cost Per Click. And you see Google Ranking at the top, and Moz, and Search Engine Land, Wikipedia, of course. And wait, what do you see here? Neil Patel, that’s my own website. But you know what? Popular keywords aren’t the best keywords. This keyword is almost useless for me. Today, I’m going to break down why popular keywords aren’t the best keywords.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/

How to Continually Find New Keyword Opportunities (That You’ll Be Able to Rank For): https://youtu.be/84JZvEaj8As

How Many Keywords Should A Blog Post Contain? | The Right Way to Use Keywords in your Blog: https://youtu.be/BuW0FAmo2Ak
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So you’re probably wondering, “Hey Neil, what do you mean by popular keywords aren’t the best keywords? SEO a great keyword, you get a lot of traffic for it, right?” And I do. But this article is on what is SEO? If you can also see here, if I go to the top of the article, it’s all on beginner stuff. Beginner’s guide to SEO, SEO 101, what is SEO? Literally, it’s a lot of beginner stuff. And I myself make money by selling SEO services and marketing services, in general, for my ad agency, NP digital.

But as you can see here, none of the people who are ranking, really cover service related stuff. More so, they’re just here to tell you what SEO is or the definition. On the flip side, I rank for a term that gets a lot less traffic, SEO company And when I look at SEO company, you’re seeing other people rank there and I’m not as high.

So the one that doesn’t rank as high is generating me roughly one customer every other month, so six a year versus the one that gets more traffic is only getting me one a year. But when you look at the volume for this, it doesn’t get 110,000 searches a month, only gets 18,000. The point I’m trying to make is, the most popular keywords, typically, aren’t the best keywords.

So how do you find the right keywords? Well, first off, they’re not typically head terms like one word like insurance or SEO. You know, there’s a lot of different types of insurance. If I was a car company or a car insurance company, I wouldn’t want to rank for insurance, I would want to rank for auto insurance, or even better, auto insurance quotes, right? It’s very specific where someone looking it up wants quotes and they’re interested in the service.

So why don’t you to go to Ubersuggest, neilpatel.com/ubersuggest. You just go to ubersuggest.com and type in keywords related to your space. So I’ll type in SEO here, and what you’ll want to do is scroll down and you can see a lot of different ideas. You can click View All. You can see suggestions. I like going into the Related keywords.

So just a general rule of thumb when you’re going through all of this. Number one, you want to look for ideally three word phrases. The longer the phrase, probably the better. Number two, you want to look for keywords with a high CPC. High CPC, like this one, SEO website, someone who’s Googling it, typically is looking to do SEO for a website or need helps with that. Higher CPC means higher conversion.

So look for the longer tail terms that have a high CPC compared to the head terms. And have a SEO difficulty score, ideally, a 50 or lower. That means it’s easier to rank for. And as you scroll down, you’ll find them, like digital marketing consultant, good CPC, the search volume’s not bad, but the SEO difficulty is high.

It doesn’t matter if you get 10 million visitors or 1 million visitors a month, or even 1,000 visitors a month.

The question is, is how much money you’re making for those visitors? And the real way to make the most is don’t go after popular terms like the term SEO, go after terms that are more specific, like, I bet you, the term, digital marketing agencies near me would drive me way more money in the long run than just ranking on Google for the term SEO, because everyone who search for SEO is more so looking around the basics and the definition versus this term, digital marking agencies near me, someone’s looking to hire an agency. That’s more likely to generate you more income.

So that could be a very relevant term for us. Good difficulty, 49 under 50, as I mentioned, decent CPC, which means it converts, and decent amount of volume. So if you go with this strategy, you can do well in the long run.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Environmental health day | Next Gen On Branding | social | Online Marketing | Business | Branding | [Video]

"When we heal the earth we heal ourselves" #environmentalhealthdayUSCORPORATEuscorporate2021@gmail.com9 9 - 5 2 5 9 - 4 2 1 9 #marketing #uscorporate #socialmediamarketing #digital #contentmarketing #media #IPL #digitalmarketing #Nextgenonbranding #branding #brand

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Are you tired of writing blog posts that just aren't that good? You know, the posts that no one really wants to read? Do you want to write content that's way better than your competition? Today I'm going to break down, how to write blog posts, that are actually better than any other content piece on the web. And I'm going to teach you how to crush your competitors. I'm going to show you how to write amazing content in three simple steps. RESOURCES & LINKS: ____________________________________________Quora: https://quora.com/Reddit: https://www.reddit.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Step one, do a competitive analysis on the top 10 results. So, what I want you to do is get a idea of the length of the content that are ranking on Google. So all you have to do is do a Google search for any keyword related to the article that you're writing and see who's ringing number one, all the way down to number 10.And what I want you to do is, pick the hottest topics from the headings, the ones that appear the most often when you're looking at the top 10 results. Check the things that are being mentioned all the time on your competitors content. And all the things that they're not really covering. You also need to have a clear idea of what the value is for the top results that are offering to visitors, It's not just about Google, It's also about the visitors. Are they answering a specific question really quickly? Do they have a calculator that helps them cut through their math and just get what they're looking for really quickly? Is it a product page that just shows them amazing product? is it a long form content piece that covers everything that they need from nuts to bolts from beginner stuff, like how to install a toilet, to how to install a bidet. And if you create content just for the sake of it? you're going to fail. Another thing you need to look at is user intent. Do they solve user intent? Are they solving people's problems really quickly? Now, if you keep those factors in mind, when you're analyzing the content, it'll help you understand the type of page you need to create. And what you need to do to outrank your competition. Step two, do your own research. I want you to check out Ubersuggest, take that same keyword, go to neilpatel.com/ubersuggest, or just ubersuggest.com, type in that keyword, you'll be taken to this report that gives you an overview on the keyword. It shows you how popular it is. You know, how popular it is on mobile versus desktop, over time, the popularity. And it even breaks down other content pieces that are related to, that have done really well in the social world. Now I want you to click on the keyword ideas report. This will show all the other related keywords that you should include potentially in your article that are related. And I'll show you questions, propositions comparisons. This is all the stuff that's related, that you may want to put within your article. I also want you to check out Quora and Reddit, because those sites will give you good ideas of what's also popular around that topic. So now you'll know, Hey, these are the keywords to include. And these are all the subjects, that my competition isn't including.Step three, raise your standards and create a page that's better than everyone else's. Add different types of media that no one else did, such as data and visualization. I'm not just talking about videos and audio files. I'm talking about, let's say infographic or graphs, or things that get the message across quicker, or maybe even image carousels on social media or video-based content that are tutorial based. And I want you to write a headline That's more appealing. Think of clickbait, but clickbait has a bad connotation because clickbait is, is you get someone to click and they're disappointed when they get to the page. I want you to have a headline, so amazing, people will click. And then when they get to the page, even more happy because your content just knocks their socks off. And check out the content ideas report on Ubersuggest for that keyword as well, because it'll show you who's promoted other competitor articles from a link perspective and a social perspective, and you can reach out to those people and get them to link to your article. Because if someone linked to a competitor article, they're much more likely to link to you as well. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/7DjgqRPHQGI#Blogging #SEO #ContentMarketing