Social Media Marketing

The Best Integrated Marketing Campaigns, According to HubSpot Marketers [Video]

Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut. And if you flip through Instagram once you get to your destination, you might see a GIF on your feed, displaying the donut.

This style of marketing is great for boosting leads and brand awareness. Using multiple sources to deliver the same campaign diversifies the audience that interacts with its content. In this post, let's look at some recent integrated marketing campaigns that delivered a great experience for customers and leads alike.

Best Integrated Marketing Campaigns

1. Hyundai Elantra

Channels: Spotify, Website

A great example of an integrated marketing campaign comes from the 2021 Hyundai Elantra award-winning campaign.

To increase brand awareness among the younger, millennial demographic, Hyundai partnered with Spotify and musicians in LA, Miami, and NYC to give customers …

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