By Lindsey Graff | October 22, 2015
These days, employee brand advocacy programs are a big deal. When staff members share brand content on their own personal social media accounts, it exponentially increases brand reach. In fact, when employees share something – anything – with their social networks, each one reaches 20 times more people than a typical brand sharing with the same number of followers.
To get the most out of a brand advocacy program, employees would ideally share content on social networks where prospects are active. For B2B companies, prospects tend to be most active on LinkedIn versus other networks like Facebook, Twitter, or Instagram.
So whether you're an employer trying to convince your employees to share your content on LinkedIn or an employee hoping to learn and help out, this post explains what LinkedIn is and how to set up a successful personal profile.
What is LinkedIn?
The world's largest professional network, LinkedIn, has over 300 million members who …