Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good.
But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.
Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.
Of course, you can always post the URL to any old video that you already published. But as good old communication author Marshall McLuhan once said, “the medium is the message”.
Meaning that each platform demands a specific format that will allow you to explore all the media’s potential.
If you want to step up your game in this area, you came to the right place. In this article, we are going to explain the following topics: