I'm here to talk to you about the three F's in preparing content for social media that actually gets you results.
Format is respecting and acknowledging the different dimensions and the formats of content accepted by each of the social networks. We all know the power of repurposing, however when it comes to repurposing you must recognise that format is all important. So for example this video I will repurpose for social networks as well.
It'll start its life on YouTube, it'll have captions, it will have a title, a description, it'll have hashtags and it will be optimised for the platform.
I'm then going to bring it over to Instagram and upload it to IGTV, add it to my series around social media and government and public sector, I'm going to add captions also and I'm going to add a title and a description and of course add my …