If you're managing a Google Ads account, you want to get the best results you possibly can.
After all, advertising on Google isn't free.
You're paying for results. And if you're not routinely optimizing your account, you're probably overpaying.
But PPC can be confusing. There's a lot of moving parts to work through inside the Google Ads platform.
So how can you tell if your account is performing as well as it could be?
Many people rely on Google's data to show them how their account is doing. But this can be a big mistake. Google doesn't even include conversion data in your default dashboard. So, it's easy to be lulled into a false sense of security by Google's basic information.
To evaluate how well you're managing your Google Ads account, you need to take matters into your own hands. So, today we are going to do a simple account audit.
Our 10-minute Google Ads account audit is an easy to follow checklist.
This audit will help you figure out …