London-based branding agency That Thing has helped to launch pioneering online chronic pain specialist Leva by designing an approachable and empathetic identity which reflects the platform's goal of helping people to lead better lives.
Created by experienced founders with long careers working in chronic pain, Leva is a personalised online care management platform for people experiencing persistent pain. As well as leading the way when it comes to researching pioneering new treatments for pain, Leva is also part of the Twenty21 project and has formed partnerships with NHS and Boots.
By working closely with Leva for over six months, That Thing has been able to get to the heart of the platform's goals and better understand its innovative approach to healthcare and life-changing support.
"Leva presented a great challenge: how do you create a brand that mixes a real caring humanity with expertise and rigour?" says That Thing co-founder Joe Weir. "We knew it couldn't feel too soft, but it couldn't feel too clinical …