This summer the Loop zero waste shopping platform expanded to another geography, partnering with Tesco to launch a pilot e-commerce programme in the UK. Tim Sykes spoke to the retail giant’s James Bull (head of packaging) and Giles Bolton (responsible sourcing director) to understand their aspirations for the collaboration and how it fits in Tesco’s broader packaging and collaboration strategies.
Following initial trials in the New York and Paris metro areas, TerraCycle’s widely discussed Loop concept has launched throughout Great Britain in partnership with Tesco. Via a dedicated website, consumers across the UK will be able to order branded goods packaged in reusable packaging for which they pay a deposit. Tesco will deliver, and then collect the empty containers for washing and reuse.
As well as leveraging its extensive home delivery resources to facilitate the online shopping partnership, Tesco is looking at Loop with a broader, omnichannel curiosity.
“The standalone …