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Temu Spends Millions on Super Bowl Ads in an Effort to Win US Users [Video]

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Ecommerce

Temu was the talk of the town on Monday after its ambitious Super Bowl advertising campaign sparked a flurry of online queries about the Boston-based, Chinese-owned e-commerce company.

The online discount marketplace aired three commercials during the big game, doubling down on efforts to raise its profile among Americans amid a drop in users and sales in recent months, according to Bloomberg.

A 30-second spot in Sunday’s game cost companies a whopping $7 million.

Temu’s advertisement featured animated characters using the app to transform their lives to the tune of a catchy jingle. The marketing campaign urged viewers — somewhat bizarrely — to “shop like a billionaire” as the ad’s avatars filled their homes with $10 toasters and $6 skateboards (decidedly unbillionaire-like behavior).

The company splurged on three ads during the game and two afterward, per CNN, also offering $15 million in giveaways and coupons as part of its Super Bowl promotion. Bloomberg, however, reported that …

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