Online Marketing

Techspectations 2020 | Ashok Lalla moots 175-day revival plan for COVID-hit biz [Video]

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Independent digital business advisor Ashok Lalla has recommended what he called a “Three A” or 175-day revival strategy for businesses hit by the COVID-19 pandemic.

They are: Assess, Action and Accelerate, and they are stages through which the struggling business entity has to move to tide over the crisis.

Lalla was delivering the Lead Talk on Digital Marketing 2021 – The What and How for Brands at Manoramaonline's virtual digital summit Techspectations on Friday. Lalla, who had been the head of the digital for marquee brands like Taj and Infosys, also gave a time frame of each of these three stages.

Don't attempt to outrun Usain Bolt

The 'Assess' stage, he said, should be done in a week or 10 days. “This involves knowing where we are, where we stand,” Lalla said. He also said it was important to do the assessment in the context of competition. Assess the health of your competition, he said. Don't …