In this video, John from the Internet Marketing team has the scoop on Google Ads negative keywords. Learn how to maximize your ad potential by going negative.
Sometimes, being negative is okay, especially when it comes to your Google Ads campaigns.
I’m talking about negative keywords. These words or phrases can help you see better results with your ad campaigns and put more of your investment towards people who actually want to spend money with your business.
So, what are negative keywords?
Negative keywords are words that help you avoid showing up for unwanted searches with your Google Ads campaigns.
When you create certain ad campaigns through Google Ads, you different keywords so that people searching for a certain result or browsing a related website see your ads. But sometimes your ad may show up in front of people who aren’t quite interested in what you’re selling.
Here’s a simple negative keywords example.
Let’s say you …