I think it is safe to assume that all of us do a little bit of online shopping here and there. In recent times, online shopping has become pretty convenient. But how is that all done? You buy something, put it in your cart, and make a payment, then what? Well, there are literal companies that make deliveries to your door come true. One of the most famous ones, which I am sure you have all heard of, is FedEx. In today’s blog, we are going to dive deeper into its marketing tactics to understand what is it the company does so well that keeps it successful.
First and foremost, we are going to present and analyze one of FedEx’s campaigns.
‘Memories‘ is what it is titled. Firstly, I suggest watching the video and then we will discuss it in more detail.
At first, we observe a FedEx delivery guy …